One of the most important elements of the clock of a local or regional radio is certainly information. In fact, the radio can be listened to even while doing things that require high vigilance, such as driving. being a medium that can be used anywhere and does not necessarily require the full attention of the listener, it is the most appropriate medium for conveying information about your own territory.
Thanks to the internet and the possibility for the automation software to download files or run them directly from the web at a specific time and send them on the air, it is now possible to make use of qualified people who remotely take care of producing and editing news feeds, produce local radio shows tied to events or produce a radio weather forecast for the station’s territory, to inform its listeners about what’s happening that day from every point of view.
For a station, including a local news feed or an in-depth column is another way to get even closer to its listeners and allows it not only to be a means of entertainment but, mainly, to provide services, and therefore to be useful to the population. One more reason to prefer local radio to the national network thus a way to get more listeners.
This represents a significant advantage also for advertisers, who can choose to advertise on a radio that is more listened to, not only because it makes good music or because of the skills of the people who host the various shows, but also because it is a station that informs and creates unique content, as well as useful.
The majority of local, regional and national radios provide information with appointments that can be placed at the top of the hour (as it happens for the news), at the thirtieth minute in case of weather forecast or at the 45th minute to provide a short summary of the news that listeners will be about to hear a quarter of an hour later.
I can be the radio newsman’s speaker on your station, or take your listeners home with the road network, helping, as far as possible, not to get them stuck in traffic.
You can also use my voice for editing and producing the weather for your radio, a film address book (for example on the weekends) or a column on local events in your area (festivals, exhibitions etc.) You will thus strengthen your identity and you will have the opportunity, in the case for example of the column dedicated to events to create connections with Pro Loco, municipalities and associations in your area, contacts that will prove useful for organizing events that give strength to local administrations and visibility to your radio station.
All productions are based on you sending me press releases or links to sites from which I can take the news and then process and summarize them, to ensure that the audio files do not exceed the duration you requested. The columns may also contain interviews, which we have to agree on in advance based on my availability and that of the people involved.
If you need to have a finished product ready to be aired, I can also create the related sound design consisting of opening and closing IDS tied with a bed on which to talk, but also edit and produce each block appropriately.
I produce a personalized weather report for Radio Cassino Stereo, a station that has made territorial information one of its strengths thanks to a column, Culture Club that every week, talks about the most beautiful events in the area in 3 minutes, sometimes with interviews to the people who are directly involved.
Click “play” If you like and listen to a weather example.
