In the era of streaming and digital devices capable of storing several gigabytes of mp3 files ready to be listened to, the contents are the soul of the radio.
This is why it is important to transmit not only music, but mainly valuable content tied to one’s territory which should also be as original as possible and built on the basis of the radio station on which they air, so that the radio presenter can really get in touch with the listeners and the advertiser are sure to have chosen a reality very close to themselves.
Moreover, at a time in which local radios and web radios are more and more mimicking national networks, having a professional product and keeping up with what is happening both locally and nationally, makes it possible for the station to stand out strongly from the others, thus also favoring an increase of advertising and therefore of revenues, without giving up to grow your identity.
Today, thanks to the internet, pre-packaged radio shows made by male and female voices are easily found , ready to be downloaded in just a few clicks and broadcast on your radio. Some of them are radio products already equipped with names and theme songs.
The disadvantage of these productions is that often they are only partially customized for example by adding the name of the station only at the beginning and at the end of the show, or worse, queued up after something already recorded for other radio stations. The result, in addition to penalizing the reputation of the radio broadcaster, not only is repetitive for all the stations but sounds cold, and it doesn’t glue well with the rest.
My opinion is that a radio show represents the dress of a radio, which should therefore fit to the person who broadcast it. On the basis of this principle I produce very customized italian radio shows starting from the theme songs, provided for free to all the radio stations who choose my voice.
I can create For your station a radio show that includes a voice-only file on which you can add music, beds and jingles in post production or with the help of your automation software, this is called voicetracking.
In fact, most automation software supports the “voice track” function, which is able to automatically apply dry files on the intro and outro of the songs and insert a bed of the necessary duration in the middle, to simulate a live radio show. The commercials can then be inserted as a normal commercial cluster, at the timing you prefer.
The certainty of being able to have a product made specifically for your radio gives you the opportunity to create a music playlist that reflects your station format, and gives to me, the radio presenter, the opportunity to tell the title of the songs you have chosen at both the beginning and end.
What is the result? A product we sculpted together, based on your needs and perfectly homogeneous, like a live radio program.
I am also a “music provider”: if your automation software does not support the “voice track” feature or if the result achieved in this way does not satisfy you I can also make radio shows complete with music, beds and jingles.
The radio shows created this way are not assembled in post production, but are simulated live broadcasts. In two words, having your station’s jingles I configure my automation software so that it respects your clock and I go on the air as I was live, playing the songs at the right time and speaking over them with the most appropriate tone and managing the levels of music and voice with a physical mixer. Any breath, smile but also any imperfection is thus captured and cannot be edited, just like live.
A show will consist of a variable number of mp3 files lasting 15 minutes each, among which you can insert your own advertising clusters. The number of mp3 files obviously depends on the duration of the show.
Now that you have discovered what I can do for you, listen to my radio program demos and contact me to arrange with me all the details and the rate that best suits your budget.
